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two women decorating their home

Our revolutionary AI shopping app for paint & wallpaper makes your customer’s decorating journey easier, more seamless and more personalized than they have ever experienced before.

Today, customers demand a simpler shopping experience.

White label AI shopping app

Your customers demand a simpler journey to buy your products. Decofy enables them to discover decorating ideas, instantly visualize them in their spaces, curate their favorite content, and buy with a single tap.


Our AI even calculates exactly how much paint or wallpaper they need, taking the guesswork out of the buying process. As a result, they can purchase the right amount, reducing waste and helping the environment.

Discover and curate ideas. Buy with just one tap.

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One-tap purchasing

From personalized recommendations to DIY advice, to answering their product questions, and even placing orders on their behalf, our AI Decorating Assistant offers your customers instant help when they need it. And as it continues to learn, the assistant will become an increasingly knowledgeable resource that your customers can trust.

A personal decorating assistant powered by AI.

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Conversational AI

Our 'For You' feed offers a personalized, social experience. Your customers discover the latest decorating ideas and tips, share their own projects, or like and comment on other users' posts. All created by your own thriving ecosystem of painters, designers and influencers, enhanced with the power of AI and Smart Video.

Personalized inspiration for each customer.

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Brand community

People can struggle to imagine paint swatches in their own spaces. So we reinvented them to make it easier.

With a long-tap on any Magic Swatch, they can instantly see that color or wallpaper applied to their own spaces with our Smart Video technology. Magic Swatches make browsing for color ideas immediate, simple, and fun.

The swatch, reinvented.

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Magic Swatches

Your customers no longer have to imagine decorating ideas within the articles they are reading. With Smart Video, they can instantly see them in their own space with just one tap.

Interactive articles bridge the gap between imagination and reality to deliver engaging content that inspires and delights.

Articles that come to life.

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Interactive articles

Our compare feature enables your customers to narrow down their choices and compare their saved ideas side-by-side, helping them to make more confident purchasing decisions.

Effortlessly compare ideas.

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Compare Mode

Get in touch and we will guide your next steps to launching your new, sustainable hypergrowth retail channel.

Your journey to sustainable hypergrowth starts here.


Thank you. We will get in touch with you soon.

White Label App

Customizable shopping app

White labelled to your brand.

Our AI shopping app is a blank canvas, ready to be customized to your brand. We work with your marketing and digital teams to integrate into your systems, customize logos, colors, fonts, iconography and UI layout so your app looks and feels 100% you.

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